{"id":6,"date":"2016-08-17T04:46:24","date_gmt":"2016-08-17T04:46:24","guid":{"rendered":"http:\/\/localhost\/fc508\/wp\/?page_id=6"},"modified":"2023-05-29T17:55:26","modified_gmt":"2023-05-29T08:55:26","slug":"concept","status":"publish","type":"page","link":"https:\/\/www.bourou.com\/en\/concept\/","title":{"rendered":"concept"},"content":{"rendered":"<section class=\"sec-page-breadcrumbs\">\n<div class=\"sec-inner wrapper\">\n<ul class=\"breadcrumbs\">\n<li><a class=\"trans\" href=\"https:\/\/www.bourou.com\/en\"><img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/themes\/vanilla\/img\/common\/breadcrumbs_home.png\" alt=\"home\"><\/a><\/li>\n<li>concept<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<p><!-- \/.sec-page-breadcrumbs--><\/p>\n<section class=\"sec-page-title\">\n<div class=\"sec-inner wrapper\">\n<div class=\"tb\">\n<div class=\"td\">\n<h2 class=\"ttl\">\n\t\t\t\t  Presenting a new standard for sophisticated getaways \u2013 Focus and Background of BOUROU NOGUCHI NOBORIBETSU<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- \/.sec-page-title--><\/p>\n<section class=\"sec-page-desc sec-page-concept-desc\">\n\n\t<div class=\"sec-inner wrapper-plus\">\n\n\t\t<div class=\"thumb sm-img\">\n\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/themes\/vanilla\/img\/concept\/page_desc.jpg\" alt=\" \" \/>\n\n\t\t<\/div>\n\n\t\t<div class=\"cont sm-tex\">\n\n\t\t\t<div class=\"wrapper\">\n\n                A vacation is not just for fun, yet sometimes it makes a valuable opportunity to reflect on life and self.<br>\n                BOUROU NOGUCHI NOBORIBETSU provides precious time and space for mature souls amidst daily busyness.\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/section><!-- \/.sec-page-desc-->\n\n<section class=\"sec-com-title sec-concept-title\">\n\n\t<div class=\"sec-inner wrapper\">\n\n\t\t<h2 class=\"sec-ttl\"><span>BOUROU WAYS<\/span><\/h2>\n\n\t<\/div>\n\n<\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t<section class=\"sec-com-ga sec-concept-ga\">\n\n\t\t<div class=\"sec-inner wrapper-plus\">\n\n\t\t\t<h2 class=\"sec-ttl\">\n\n\t\t\t\t<span class=\"en ft-sans\">SPLENDID BOUROU RETREAT<\/span>\n\n\t\t\t<\/h2>\n\n\t\t\t<div class=\"sec-cont\">\n\n\t\t\t\t<div class=\"block-ga\">\n\n\t\t\t\t\t<div class=\"mod-ga-half clearfix\">\n\n\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2016\/08\/private_img01-1.jpg\" alt=\" \" \/>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2016\/08\/private_img02.jpg\" alt=\" \" \/>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-ct wrapper\">\n\n\t\t\t\t\t<div class=\"mod-com-post\">\n\n\t\t\t\t\t\t<div class=\"post     clearfix\">\n\n\t\t\t\t\t\t\t<div class=\"cont\">\n\n\t\t\t\t\t\t\t\t<h3 class=\"ttl\">\n\n\t\t\t\t\t\t\t\t\t<!--<span class=\"ft-sans\">CONCEPT<\/span><br \/>-->\n\t\t\t\t\t\t\t\t\t<span class=\"ft-sans02\">\n\t\t\t\t\t\t\t\t\tBlissful Isolation\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<!--\n\n\t\t\t\t\t\t\t\t\t<span class=\"ft-sans\">CONCEPT<\/span><br \/>\n\n\t\t\t\t\t\t\t\t\t\u300c\u5927\u4eba\u306e\u305f\u3081\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u7a7a\u9593\u300d\u3068\u3057\u3066\u306e\u3053\u3060\u308f\u308a\n\n\t\t\t\t\t\t\t\t\t-->\n\n\t\t\t\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\t\t<div class=\"txt\">\n\n\t\t\t\t\t\t\t\t\tTo be a sanctuary for grownups living in a whirl of daily activities is the philosophy BOUROU NOGUCHI NOBORIBETSU has been aspiring. Every space from the entryway through the shady lobby functions as the boundary to block quotidian reality against the ultimate level of luxury.\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"thumb\">\n\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2016\/08\/private_thumb01.jpg\" alt=\" \" \/>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t<section class=\"sec-com-ga sec-concept-ga\">\n\n\t\t<div class=\"sec-inner wrapper-plus\">\n\n\t\t\t<h2 class=\"sec-ttl\">\n\n\t\t\t\t<span class=\"en ft-sans\">SUITES<\/span>\n\n\t\t\t<\/h2>\n\n\t\t\t<div class=\"sec-cont\">\n\n\t\t\t\t<div class=\"block-ga\">\n\n\t\t\t\t\t<div class=\"mod-ga-half clearfix\">\n\n\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2016\/08\/suite_img01-1.jpg\" alt=\" \" \/>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2023\/05\/84c194544c4e2f83551c04ff2d485f28.jpg\" alt=\" \" \/>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-ct wrapper\">\n\n\t\t\t\t\t<div class=\"mod-com-post\">\n\n\t\t\t\t\t\t<div class=\"post  reverse   clearfix\">\n\n\t\t\t\t\t\t\t<div class=\"cont\">\n\n\t\t\t\t\t\t\t\t<h3 class=\"ttl\">\n\n\t\t\t\t\t\t\t\t\t<!--<span class=\"ft-sans\">CONCEPT<\/span><br \/>-->\n\t\t\t\t\t\t\t\t\t<span class=\"ft-sans02\">\n\t\t\t\t\t\t\t\t\tSuite with Scenic Bath\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<!--\n\n\t\t\t\t\t\t\t\t\t<span class=\"ft-sans\">CONCEPT<\/span><br \/>\n\n\t\t\t\t\t\t\t\t\t\u300c\u5927\u4eba\u306e\u305f\u3081\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u7a7a\u9593\u300d\u3068\u3057\u3066\u306e\u3053\u3060\u308f\u308a\n\n\t\t\t\t\t\t\t\t\t-->\n\n\t\t\t\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\t\t<div class=\"txt\">\n\n\t\t\t\t\t\t\t\t\tEach guest suite with over 50\u33a1 of floor space, well-harmonized with the blend of tasteful design and Japanesque atmosphere is supremely comfortable enough for a long-term stay. Enjoy the luxurious escape beyond ordinary life.\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"thumb\">\n\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2023\/05\/50645b59822ad476dbcaa5915de845fe.jpg\" alt=\" \" \/>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t<section class=\"sec-com-ga sec-concept-ga\">\n\n\t\t<div class=\"sec-inner wrapper-plus\">\n\n\t\t\t<h2 class=\"sec-ttl\">\n\n\t\t\t\t<span class=\"en ft-sans\">HOMETOWN<\/span>\n\n\t\t\t<\/h2>\n\n\t\t\t<div class=\"sec-cont\">\n\n\t\t\t\t<div class=\"block-ga\">\n\n\t\t\t\t\t<div class=\"mod-ga-half clearfix\">\n\n\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2016\/08\/nobori_img01-1.jpg\" alt=\" \" \/>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2016\/08\/nobori_img02.jpg\" alt=\" \" \/>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"block-ct wrapper\">\n\n\t\t\t\t\t<div class=\"mod-com-post\">\n\n\t\t\t\t\t\t<div class=\"post     clearfix\">\n\n\t\t\t\t\t\t\t<div class=\"cont\">\n\n\t\t\t\t\t\t\t\t<h3 class=\"ttl\">\n\n\t\t\t\t\t\t\t\t\t<!--<span class=\"ft-sans\">CONCEPT<\/span><br \/>-->\n\t\t\t\t\t\t\t\t\t<span class=\"ft-sans02\">\n\t\t\t\t\t\t\t\t\tHokkaido and Noboribetsu\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<!--\n\n\t\t\t\t\t\t\t\t\t<span class=\"ft-sans\">CONCEPT<\/span><br \/>\n\n\t\t\t\t\t\t\t\t\t\u300c\u5927\u4eba\u306e\u305f\u3081\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u7a7a\u9593\u300d\u3068\u3057\u3066\u306e\u3053\u3060\u308f\u308a\n\n\t\t\t\t\t\t\t\t\t-->\n\n\t\t\t\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\t\t<div class=\"txt\">\n\n\t\t\t\t\t\t\t\t\tTakenobu Igarashi the sculptor as the creative director, and Makoto Yamanaka the architect who was responsible for the architectural design of BOUROU NOGUCHI NOBORIBETSU are both Hokkaido natives. We will continue to convey the charms of Noboribetsu to inside and outside Hokkaido with our dedication to Hokkaido we have retained from the designing to the ingredients, in BOUROU ways.\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"thumb\">\n\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2023\/05\/d0c8520d876873dbb890327aa3897957.jpg\" alt=\" \" \/>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t<section class=\"sec-com-post sec-concept-design-post     \" >\n\n\t\t<div class=\"sec-inner wrapper\">\n\n\t\t\t<h2 class=\"sec-ttl\"><span style=\"background:url('https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2016\/08\/ico_flower.png') no-repeat; \">Design Concept<\/span><\/h2>\n\n\t\t\t<div class=\"sec-cont\">\n\n\t\t\t\t<div class=\"thumb\">\n\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2016\/08\/post_img01.jpg\" alt=\" \" \/>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"cont\">\n\n\t\t\t\t\t<div class=\"ttl\">Modernism Meets Japanism<\/div>\n\n\t\t\t\t\t<div class=\"txt\">\n\n\t\t\t\t\t\tIt considers the design concept of BOUROU NOGUCHI NOBORIBETSU as Japanese Modern that the refined modernism architecture marvelously integrates into Japanese elegance. The chemistry between contemporary design and warm ambiance wafts a sense of euphoria in your luxurious escape.\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/section>\n\n\n\n\n\t<section class=\"sec-com-post sec-concept-design-post  mt35    mb0   \" >\n\n\t\t<div class=\"sec-inner wrapper\">\n\n\t\t\t<h2 class=\"sec-ttl\"><span >The Creators of Bourou<\/span><\/h2>\n\n\t\t\t<div class=\"sec-cont\">\n\n\t\t\t\t<div class=\"thumb\">\n\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2016\/08\/post_img02.jpg\" alt=\" \" \/>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"cont\">\n\n\t\t\t\t\t<div class=\"ttl\"><\/div>\n\n\t\t\t\t\t<div class=\"txt\">\n\n\t\t\t\t\t\tSince the launch of scheme about four years ago, BOUROU NOGUCHI NOBORIBETSU has made a new mark in the history of Noboribetsu under the efforts and wisdom by many people to make it all come true; especially, the attainments by the three primary creators.\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<!-- 3 -->\n\n<section class=\"sec-com-post sec-concept-person-post mp0\">\n\n<div class=\"sec-inner wrapper\">\n\n\n\n\t<div class=\"sec-cont\">\n\n\n\n\t\t<div class=\"mod-person-post\">\n\n\t\t\t\n\n\n\t\t\t<div class=\"mod-item\">\n\n\t\t\t\t<div class=\"mod-head\">\n\n\t\t\t\t\t<div class=\"cap\">Takenobu Igarashi, Sculptor, Professor Emeritus of Tama Art University<\/div>\n\n\t\t\t\t\t<div class=\"ttl\"><\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"mod-cont\">\n\n\t\t\t\t\tWhat I strove for while my engaging in designing BOUROU NOGUCHI NOBORIBETSU as the creative director were to create a luxury world on the premise of tranquility, modesty, delicacy, and dignity. The sculpture named \u201cStreaming Sunshine\u201d imaging nature in Noboribetsu and the transient world of light and shadow that is floating in the air freed from gravity makes a symbol of the boundary from reality to another dimension space. The logotype I designed for BOUROU NOGUCHI NOBORIBETSU giving the image of seal creates the sign of confidence and integrity this hotel a one-and-only high-end urban Onsen resort hotel in Noguchi Kanko\u2019s hotels. I hope you enjoy the quaint, luxurious stay.\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"mod-detail\">\n\n\t\t\t\t\t<div class=\"thumb\">\n\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2016\/08\/person_thumb01.jpg\" alt=\" \" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"cont ft-sans\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\n\n\n\t\t\t<div class=\"mod-item\">\n\n\t\t\t\t<div class=\"mod-head\">\n\n\t\t\t\t\t<div class=\"cap\">Makoto Nakayama, Award-Winning Architect<\/div>\n\n\t\t\t\t\t<div class=\"ttl\"><\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"mod-cont\">\n\n\t\t\t\t\tThe Modern Japanese Style \u2013 the concept behind BOUROU\u2019s architectural design presents the image of the blend between Japanese standards and contemporary ambiance to establish the Modern Hokkaido style. I sought to create comfortable spaces so as not to lose the taste of the traditional Japanese inn. To embody my motto of the importance of a space for one to feel at home, I designed the center of gravity of the windows lowered from the eyes of the guests to make them feel relaxed. The world you never get tired even after many years while coexisting with the surrounding environment is the design I drew for BOUROU NOGUCHI NOBORIBETSU.\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"mod-detail\">\n\n\t\t\t\t\t<div class=\"thumb\">\n\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2016\/08\/person_thumb02.jpg\" alt=\" \" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"cont ft-sans\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\n\n\n\t\t\t<div class=\"mod-item\">\n\n\t\t\t\t<div class=\"mod-head\">\n\n\t\t\t\t\t<div class=\"cap\">Hideo Noguchi, President and CEO<\/div>\n\n\t\t\t\t\t<div class=\"ttl\"><\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"mod-cont\">\n\n\t\t\t\t\tBOUROU NOGUCHI NOBORIBETSU is the hotel different from other Noguchi Kanko hotels in terms of the concept of the design-based hotel that its atmosphere gives off the sense of our commitment to what BOUROU is supposed to be. Through the considerable contributions by Mr. Makoto Nakayama, the architect in charge of architectural design, we made a successful transition from the styles of standard Noguchi hotels. Mr. Takenobu Igarashi, the world-famous sculptor, as our creative director who also created the sculpture named \u201cKOMOREBI(The Streaming Sunshine)\u201d and BOUROU\u2019s logotype also made exertions to establish this hotel. Along with their remarkable works, the arts showcased throughout the property are by the local artists of Hokkaido. In gratitude for every one of you in Hokkaido, we'd pursued the creation of a top-quality, individual-focused resort for \u201cthe two mature souls\u201d to spend precious times alone. We wish those who've been having busy days and value love an unforgettable stay.\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"mod-detail\">\n\n\t\t\t\t\t<div class=\"thumb\">\n\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bourou.com\/noguchi-cms-en\/wp-content\/uploads\/2023\/05\/b5bc00e99e94e66cb94c0d11964c82c4.png\" alt=\" \" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"cont ft-sans\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<\/section><!-- \/.sec-com-post -->\n\n\n","protected":false},"excerpt":{"rendered":"<p>concept Presenting a new standard for sophisticated getaways \u2013 Focus and Background of BOUROU NOGUCHI NOBORIBE [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bourou.com\/en\/wp-json\/wp\/v2\/pages\/6"}],"collection":[{"href":"https:\/\/www.bourou.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bourou.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bourou.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bourou.com\/en\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":48,"href":"https:\/\/www.bourou.com\/en\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":2413,"href":"https:\/\/www.bourou.com\/en\/wp-json\/wp\/v2\/pages\/6\/revisions\/2413"}],"wp:attachment":[{"href":"https:\/\/www.bourou.com\/en\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}